The origins of Joseph Goott & Co. date back to 1980 when Joseph met Panna in his hometown of Great Falls, Montana.
The following year Joe made his first trip to Panna’s home country of India where Panna’s father was established in the diamond trade as a pioneer and claimed the status of one of the first DeBeers sight holders from India. It was in Bombay, under the guidance and leadership of SG Jhaveri that Joe was introduced to the world of diamonds, design and the production process from sourcing rough stones to the polishing of a finished product.
Joe and Panna open their first office in downtown Salt Lake City where they started to build a reputation for design, quality and service along with access to some of the most rare and beautiful stones through their global network origination of Bombay. They had begun to lay the groundwork for building business, family and soon two retail locations.
Joe and Panna design and build their first retail store in Salt Lake City and name it after their son Ari. The success of their first location led Joe to design and build the second store in 1993 in Layton, Utah. The design of the store itself was an early expression of Joes creativity talents. Ari Diamonds had started to build a reputation for value, quality and service.
Spending a significant time in Southern California, Joe became the private jeweler to Bighorn Golf Club in Palm Desert, California. He created A unique concierge service which led him to become one of the most trusted jewelers in the luxury market. Joe quickly became known for his unparalleled quality, designs and service. This opportunity allowed Joe to source the most exquisite and rare investment grade diamonds from across the globe. It was during this span of 13 years as the clubs exclusive jeweler where the unique vision for JGC was built.
Joe and Panna expand further into the luxury market with their store in Maison Felice located on beautiful El Paseo. At this location and under the direction of Brandon Boswell the JGC collection took flight and continued to grow to what it is today.
Now in it’s 4th year on El Paseo, JGC is thrilled to be moving forward under the creative direction of Brandon Boswell. Brandon’s rich experience in the luxury market and dedication to quality and service have made it possible for JGoott & Co’s continued expansion. By winter 2019, JGC will be premiering on 1st Dibs, the worlds online leading marketplace for the most luxurious items across the world. 2019 also welcomes the addition of their daughter, Tanya, who brings youthful and new insights into the luxury business.